Still Live ! a7R III for $2,398, a9 for $3,198, 24-70 GM for $1,760 After 20% Rakuten Rewards

It is now only one day left for the very hot sitewide promotion on 20% back Rakuten Points for next orders. You can buy any Sony gears from Sony authorized dealers at Rakuten. If you don’t what to buy, below are some recommendations:

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More EDU Special: Sony a9 for $4,048, and 10% Off on Sony Mirrorless Lenses !

Sony Alpha lenses GM

Similar as Sony a7R III EDU price for $2,878,20, here are more EDU special price for Sony cameras and Sony mirrorless lenses, you can save 10% off on regular US price. Remember, you must register your .edu email address first. (Don’t have one ? Get cheap EDU emails at eBay.)

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Firmware Update for FE 70-200mm GM & 100-400 GM Lenses (Improves Continuous AF Performance for Sony a9)

Sony-FE-100-400mm-GM-vs.-70-200mm-GM

Sony has just released new firmware updates for the FE 70-200mm f/2.8 GM OSS Lens and FE 100-400mm f/4.5-5.6 GM OSS Lens.

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Best Telephoto Zoom Lenses for Sony a7, a7R, a7S, a7II, a7RII, a7SII, a9

best-telephoto-zoom-lens-for-sony-full-frame-mirrorless

The Sony a7 & a9 series full frame mirrorless cameras are more and more popular these days. Many people have bought their Sony full frame mirrorless cameras. So if you are planning to shoot sports photography, wildlife photography, a telephoto zoom lens is required. Today we are showing you best telephoto zoom lenses for Sony Alpha full frame mirrorless cameras.
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2017 EISA Awards: Sony a9, a6500, RX100 V, RX10 III, 100mm STF GM, 70-200mm GM Lenses

sony a9 a6500 eisa

The 2017 EISA photography awards now released, there are several Sony gears won this EISA awards. See below:

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Sony Updated Firmware for 10 FE Lenses and LA-EA3 Adapter for a9

Sony Alpha lenses GM

Sony today has updated the firmware for 10 FE lenses and LA-EA3 adapter when using them on Sony Alpha a9 (Amazon/B&H Photo/Adorama). You can see firmware detail and download these firmware updates through links below:
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Size Comparison of All Current Sony FE GM Lenses

sony-fe-gm-lenses-lineup

After announcement of FE 16-35mm f/2.8 GM lens and FE 100-400mm GM lens, Sony FE lens lineup now has a total of six FE GM lenses. Above is the image of all these GM lens in real size, take a look.

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Best Zoom Lens: Sony FE 70-200mm f/2.8 GM OSS Lens DxOMark Tested !

sony_fe_70_200mm_f2_8_gm_oss_lens

DxOMark has tested the new Sony FE 70-200mm f/2.8 GM OSS lens on Sony Alpha a7R II full frame mirrorless camera. This lens is still out of stock at most US stores: AmazonB&H Photo Video, Adorama.com. Tested on Sony a7R II, it is currently best zoom lens for Sony mirrorless cameras, see the DxOMark below:

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