According to latest rumors on the web, Sony will have a product announcement on October 16th. As rumored before, the new product will be Sony a7000/a6800/a6700 high-end flagship APS-C mirrorless camera. It will have the EVF design similar as Sony a7 and a9 full frame mirrorless camreras.
As Photokina 2018 is coming soon, Sony also launched a web page for this event on September 26 to September 29. Tomorrow, Sony will probably announce two new FE lenses: FE 24mm f/1.4 GM Lens and FE 135mm f/1.8 GM Lens. And after Photokina 2018, Sony will announce a7S III or a6700/a6800/a7000 before PhotoPlus EXPO in late October, 2018.
As we told you before, Sony is going to not announce anything for the upcoming Photokina. But to reaction with just announced Canon EOS R and Nikon Z6/Z7, Sony has just changed their mind and decided to make a new E-mount mirrorless camera announcement before Photokina 2018 on September 26.
Sony is going to have a product announcement at the end of this month for the upcoming WPPI Show and CP+ Show. According to rumors, the announcement date could be on February 26th, 2018. What can we expect from this upcoming product announcement? Below is a list of new products could be announced:
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Polish website Optyczne recently paid a visit to Sony Japan, and had an interview with Sony managers from Sony Japan. According to the interview, Sony currently is developing longer telephoto full frame E-mount mirrorless lenses in the near future. As rumored before, Sony may release FE 135mm lens and FE 400mm lens in 2018.