Sony Registered a New Camera Code “WW541200”


Along with the Sony camera code name “WW940439“, Sony has registered another camera code name “WW541200” at Bluetooth SIG. Currently, there are two camera code name hasn’t announced yet, one is “WW940439”, this camera is made in China, so it is likely be Sony RX100 VI compact camera. The other is “WW541200”, there is no other info about this camera code, could be Sony a7III, a7SIII or any other cameras ? Stay tuned for more info.

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No Sony a7III, a7SIII, a9S or New FE Lenses this Year


As we posted before, the only camera to be announced in 2017 will be Sony RX100 VI compact camera, it is likely to be announced on October 25th at PhotoPlus 2017.

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Confirmed: Sony to Announce an Exciting New Camera on October 18th

sony invitation

Update: This new camera is likely the Leaked Sony HXC-FB80 Studio Camera.

According to a recently Sony invitation leaked on SAR, Sony is confirmed to announce “an exciting new camera” on October 18th, at NAB Show in New York.

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Sony Announcement on October 18th (Sony FS5 Mark II or Sony a7SIII ?)

sony nab show october 18

Sony will have an announcement on October 18th, 2017, at NAB Show in New York. This Nab Show in New York is marked as “Media in Action”. This means Sony will announce a new video related camera or camcorder.

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Rumors Roundup: a7III, RX100 VI, Sony & Sigma FE Lenses in Late 2017, a7RIII, a7SIII, a6700 in 2018

sony logo

After Sony announced FE 12-24mm f/4 G lens (Amazon/B&H/Adorama) and FE 16-35mm f/2.8 GM lens (AmazonB&H/Adorama) in May, 2017, there is no new Sony products announced until now. According to previous rumors, below are a list of Sony cameras and lenses to be announced in 2017 to 2018.

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“WW361847” is Sony a9, So Which Camera is “WW620081” ?

sony ww code name

In March 2017, Sony registered two cameras with code names “WW361847” and “WW620081”. Now, the “WW361847” was officially announced, and it turns out this camera is Sony Alpha a9 (Amazon/B&H Photo/Adorama), you can see proof at Sony AU official website.

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Another $200 Price Drop on a7R II & a7S II, Is a7R III or a7S III Coming Soon ?


Sony recently dropped the US price for Sony Alpha a7R II, a7S II and a7 II, you can get up to $200 off on these cameras, see the detail below:
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What to Expect from Sony a7S III (After Sony a9 Announced)

sony a7s ii
After the new Sony Alpha a9 (Amazon/B&H Photo/Adorama) has officially announced, the next full frame mirrorless camera could be the new Sony Alpha a7S III, which is many video photographers want this camera. Here is a updated feature list to expect from Sony Alpha a7S III after Sony a9 has announced:
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Another Sony Announcement Tomorrow ! Will a7S III & FE 16-35 GM Lens Announced ?

sony nab press

Just after the announcement of Sony Alpha a9 (Amazon/B&H Photo/Adorama) and FE 100-400mm f/4.5-5.6 GM OSS Lens (Amazon/B&H Photo/Adorama), Sony is ready to have another announcement on Monday, at 6AM CST time, Sony will have a live NAB Press Conference in Las Vegas.

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