According to latest rumors on the web, Sony will have a product announcement on October 16th. As rumored before, the new product will be Sony a7000/a6800/a6700 high-end flagship APS-C mirrorless camera. It will have the EVF design similar as Sony a7 and a9 full frame mirrorless camreras.
As rumored before, Sony will announce a new camera in this October, 2018 before PhotoPlus EXPO. Now according to latest rumors, this camera will be a new high-end APS-C mirrorless camera. The rumored named could be a7000/a6800/a6700 or whatever else. We just temporarily call it Sony a7000.
As Photokina 2018 is coming soon, Sony also launched a web page for this event on September 26 to September 29. Tomorrow, Sony will probably announce two new FE lenses: FE 24mm f/1.4 GM Lens and FE 135mm f/1.8 GM Lens. And after Photokina 2018, Sony will announce a7S III or a6700/a6800/a7000 before PhotoPlus EXPO in late October, 2018.
As we told you before, Sony is going to not announce anything for the upcoming Photokina. But to reaction with just announced Canon EOS R and Nikon Z6/Z7, Sony has just changed their mind and decided to make a new E-mount mirrorless camera announcement before Photokina 2018 on September 26.
Sony is rumored to announce a new APS-C mirrorless camera features like a baby Sony a9. Previous rumors said that it will be called Sony a6700. Now according to latest rumors, the name of this camera will be called Sony a7000, and will be displayed at upcoming Photokina 2018 in September.