Sony Announced FE PZ 16-35mm f/4 G Lens (World’s Lightest Constant F4 Wide-Angle Power Zoom Lens)

Sony today has officially announced the new FE PZ 16-35mm f/4 G lens for Sony full frame mirrorless camera. The US price for this lens is $1,198, check pre-order options at B&H Photo Video/Adorama. Release date for this lens is in June, 2022.

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Sigma 20mm f/2 DG DN Contemporary Lens for Sony E Announced, Price $699 !

Sigma has officially announced the new 20mm f/2 DG DN Contemporary lens for Sony E-mount, the US price for this lens is $699, now available for pre-order at B&H Photo Video/Adorama. The release date for this lens in on February 25th, 2022.

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Rumors: Sony a7R V and a9 III to be Released in Late 2022 ?

After Sony released the new a7 IV(B&H/Adorama/Amazon), next full frame mirrorless cameras from Sony could be the Sony a7R V and Sony a9 III. Both cameras are expected to be released in late 2022.

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Sony a7 IV Release Date now Move Up to December 23rd !

According to B&H Photo Video/Adorama/Amazon, the US release date for Sony a7IV now have been moved up to December 23rd, a week early than original release date.

Pre-order links:

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Sony Japan: a7 IV Pre-orders Far Exceed Company’s Forecast !

Just same as Sony a1(B&H/Adorama/Amazon), a7S III (Amazon/B&H/Adorama), ZV-E10 (B&H Photo/Adorama/Amazon) and some E-mount lenses, Sony Japan today issued a press release that the new announced Sony a7 IV is also in short supply due to chip shortage.

Sony a7 IV Pre-order links:

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Sony a7 IV now Shipping in Europe

The new announced Sony a7 IV now already shipping out in Europe, according to most readers. The official release date for Sony a7 IV in US is on December 30th, 2021.

Sony a7 IV pre-order links:

Sony a7 IV Officially Announced, Price $2,499 !

Sony has officially announced the new a7 IV full frame mirrorless camera today. The US price for this camera is $2,499, you can check pre-order options at B&H Photo Video/Adorama/Amazon/Wex UK/ParkCameras UK/calumetphoto DE. Release date for a7 IV is in December 2021.

Sony also announce two new flashes: HVL-F60RM II ($548 at B&H) and HVL-F46RM ($398 at B&H), both will be shipping in November, 2021.

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Sony FE 70-200mm f/2.8 GM OSS II Lens Announced, Price $2,799 !

Sony today has officially announced the new FE 70-200mm f/2.8 GM OSS II lens (B&H Photo Video/Adorama/Amazon). This Mark II version is built around two pairs of XD ‘Extreme Dynamic’ linear motors driving its two focus groups, rather than the mixture of linear motor and ring-type motor used in the older version. Sony promises focus is up to four times faster as a result. The US price for this lens is $2,799, you can check pre-order options at B&H Photo Video/Adorama/Amazon. The release date for this lens is in December 2021.

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Sony a7 IV Rumored Specs Roundup


The long awaited Sony a7 IV is still rumored to be announced at the end of this month. Due global chip shortage, the release date for Sony a7IV is expected at the end of this year. Here is the roundup rumored specs of Sony a7 IV below

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