Sony a7 IV Officially Announced, Price $2,499 !

Sony has officially announced the new a7 IV full frame mirrorless camera today. The US price for this camera is $2,499, you can check pre-order options at B&H Photo Video/Adorama/Amazon/Wex UK/ParkCameras UK/calumetphoto DE. Release date for a7 IV is in December 2021.

Sony also announce two new flashes: HVL-F60RM II ($548 at B&H) and HVL-F46RM ($398 at B&H), both will be shipping in November, 2021.

Read More »

Sony FE 70-200mm f/2.8 GM OSS II Lens Announced, Price $2,799 !

Sony today has officially announced the new FE 70-200mm f/2.8 GM OSS II lens (B&H Photo Video/Adorama/Amazon). This Mark II version is built around two pairs of XD ‘Extreme Dynamic’ linear motors driving its two focus groups, rather than the mixture of linear motor and ring-type motor used in the older version. Sony promises focus is up to four times faster as a result. The US price for this lens is $2,799, you can check pre-order options at B&H Photo Video/Adorama/Amazon. The release date for this lens is in December 2021.

Read More »

Tamron 35-150mm f/2-2.8 & 28-75mm f/2.8 G2 Lenses Available for Pre-order !

Tamron today has officially announce two new FE lenses: 35-150mm f/2-2.8 Di III VXD Lens and 28-75mm f/2.8 Di III VXD G2 Lens. The US price for Tamron 35-150mm f/2-2.8 Di III VXD Lens is $1,899, now available for pre-order at B&H Photo Video. The US price for Tamron 28-75mm f/2.8 Di II VXD G2 lens is $899, now available for pre-order at B&H Photo Video. Both lenses will be available from October 28th.

Read More »

Tamron 35-150mm f/2-2.8 Di III VXD & 28-75mm f/2.8 Di III VXD G2 Lenses More Specs, Release Date on October 28th

Nokishita has just leaked more specs of upcoming Tamron 35-150mm f/2-2.8 Di III VXD lens and Tamron 28-75mm f/2.8 Di III VXD G2 lens. The release date for both lenses will be on October 28th, 2021.

Read More »

Sigma 90mm f/2.8 & 24mm f/2 DG DN Contemporary Lenses Announced !

Sigma has officially announce two new FE lenses for Sony E-mount: Sigma 90mm f/2.8 DG DN Contemporary Lens and Sigma 24mm f/2 DG DN Contemporary Lens. Both lenses are prices at $639. Release date for both lenses is in late September.

Pre-order links:

Read More »

Sony a7 IV Rumored to Feature with a 33MP Full Frame Sensor, Coming in October


The long awaited Sony a7 IV now rumored to feature with a new 33MP full frame CMOS sensor. And due to global chip shortage, a7 IV will not coming until October. Rumors also said that a7 IV will have 5.5 stops of IBIS.

Read More »

Tamron 18-300mm f/3.5-6.3 Di III-A VC VXD Lens Price $699, Release Date on September 24th

Nokishita has just leaked more info about upcoming Tamron 18-300mm f/3.5-6.3 Di III-A VC VXD lens. The official announcement for this lens is expected in next few weeks, release date is on September 24th, the US price for this lens is $699.

Read More »