Sony a7 IV Release Date now Move Up to December 23rd !

According to B&H Photo Video/Adorama/Amazon, the US release date for Sony a7IV now have been moved up to December 23rd, a week early than original release date.

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Sony Japan: a7 IV Pre-orders Far Exceed Company’s Forecast !

Just same as Sony a1(B&H/Adorama/Amazon), a7S III (Amazon/B&H/Adorama), ZV-E10 (B&H Photo/Adorama/Amazon) and some E-mount lenses, Sony Japan today issued a press release that the new announced Sony a7 IV is also in short supply due to chip shortage.

Sony a7 IV Pre-order links:

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Sony a7 IV now Shipping in Europe

The new announced Sony a7 IV now already shipping out in Europe, according to most readers. The official release date for Sony a7 IV in US is on December 30th, 2021.

Sony a7 IV pre-order links:

Sony a7 IV Officially Announced, Price $2,499 !

Sony has officially announced the new a7 IV full frame mirrorless camera today. The US price for this camera is $2,499, you can check pre-order options at B&H Photo Video/Adorama/Amazon/Wex UK/ParkCameras UK/calumetphoto DE. Release date for a7 IV is in December 2021.

Sony also announce two new flashes: HVL-F60RM II ($548 at B&H) and HVL-F46RM ($398 at B&H), both will be shipping in November, 2021.

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Sony FE 70-200mm f/2.8 GM OSS II Lens Announced, Price $2,799 !

Sony today has officially announced the new FE 70-200mm f/2.8 GM OSS II lens (B&H Photo Video/Adorama/Amazon). This Mark II version is built around two pairs of XD ‘Extreme Dynamic’ linear motors driving its two focus groups, rather than the mixture of linear motor and ring-type motor used in the older version. Sony promises focus is up to four times faster as a result. The US price for this lens is $2,799, you can check pre-order options at B&H Photo Video/Adorama/Amazon. The release date for this lens is in December 2021.

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Tamron 35-150mm f/2-2.8 & 28-75mm f/2.8 G2 Lenses Available for Pre-order !

Tamron today has officially announce two new FE lenses: 35-150mm f/2-2.8 Di III VXD Lens and 28-75mm f/2.8 Di III VXD G2 Lens. The US price for Tamron 35-150mm f/2-2.8 Di III VXD Lens is $1,899, now available for pre-order at B&H Photo Video. The US price for Tamron 28-75mm f/2.8 Di II VXD G2 lens is $899, now available for pre-order at B&H Photo Video. Both lenses will be available from October 28th.

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Tamron 35-150mm f/2-2.8 Di III VXD & 28-75mm f/2.8 Di III VXD G2 Lenses More Specs, Release Date on October 28th

Nokishita has just leaked more specs of upcoming Tamron 35-150mm f/2-2.8 Di III VXD lens and Tamron 28-75mm f/2.8 Di III VXD G2 lens. The release date for both lenses will be on October 28th, 2021.

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Sigma 90mm f/2.8 & 24mm f/2 DG DN Contemporary Lenses Announced !

Sigma has officially announce two new FE lenses for Sony E-mount: Sigma 90mm f/2.8 DG DN Contemporary Lens and Sigma 24mm f/2 DG DN Contemporary Lens. Both lenses are prices at $639. Release date for both lenses is in late September.

Pre-order links:

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