Sony a7 IV Officially Announced, Price $2,499 !

Sony has officially announced the new a7 IV full frame mirrorless camera today. The US price for this camera is $2,499, you can check pre-order options at B&H Photo Video/Adorama/Amazon/Wex UK/ParkCameras UK/calumetphoto DE. Release date for a7 IV is in December 2021.

Sony also announce two new flashes: HVL-F60RM II ($548 at B&H) and HVL-F46RM ($398 at B&H), both will be shipping in November, 2021.

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US Price for Sony a7 IV is $2,599, and More Leaked Images

The US price for Sony a7 IV (B&H Photo Video/Adorama/Amazon) body now confirmed, it will cost $2,599. Tony Northrup has posted Sony a7 IV review on Youtube, and now removed, but you can download this video here. Below are some screenshots of a7IV from the video:

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Sigma 18-50mm f/2.8 DC DN | Contemporary Lens Announced, Price $549

Sigma has officially announced the new 18-50mm f/2.8 DC DN | Contemporary lens for Sony E-mount, the US price for this lens is $549, now available for pre-order at B&H Photo Video/Adorama. Release date is in late October.

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Tamron 35-150mm f/2-2.8 & 28-75mm f/2.8 G2 Lenses Available for Pre-order !

Tamron today has officially announce two new FE lenses: 35-150mm f/2-2.8 Di III VXD Lens and 28-75mm f/2.8 Di III VXD G2 Lens. The US price for Tamron 35-150mm f/2-2.8 Di III VXD Lens is $1,899, now available for pre-order at B&H Photo Video. The US price for Tamron 28-75mm f/2.8 Di II VXD G2 lens is $899, now available for pre-order at B&H Photo Video. Both lenses will be available from October 28th.

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Sigma 90mm f/2.8 & 24mm f/2 DG DN Contemporary Lenses Announced !

Sigma has officially announce two new FE lenses for Sony E-mount: Sigma 90mm f/2.8 DG DN Contemporary Lens and Sigma 24mm f/2 DG DN Contemporary Lens. Both lenses are prices at $639. Release date for both lenses is in late September.

Pre-order links:

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Tamron 18-300mm f/3.5-6.3 Di III-A VC VXD Lens Price $699, Release Date on September 24th

Nokishita has just leaked more info about upcoming Tamron 18-300mm f/3.5-6.3 Di III-A VC VXD lens. The official announcement for this lens is expected in next few weeks, release date is on September 24th, the US price for this lens is $699.

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Sony ZV-E10 Announced, Price Starts at $698

Sony today has officially announced the ZV-E10 vlogging camera today. It’s based largely on Sony’s entry-level APS-C camera, the a6100, and includes many of that camera’s standout features, such as Sony’s Real-time autofocus. However, it adds several modifications designed specifically for vlogging. The US price for Sony ZV-E10 starts at $698, release date in late August. You can check pre-order links at B&H Photo Video/Adorama/Amazon/WEX UK/ParkCamera.

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Sigma 35mm f/1.4 DG DN Art Lens for Sony E Announced, Price $899 !

Sigma has officially announced the new 35mm f/1.4 DG DN Art lens for Sony E-mount, the US price for this lens is $899, now available for pre-order at B&H Photo Video/Adorama. The release date for this lens is Mid-May, 2021.

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