As we told you before, Sony is going to not announce anything for the upcoming Photokina. But to reaction with just announced Canon EOS R and Nikon Z6/Z7, Sony has just changed their mind and decided to make a new E-mount mirrorless camera announcement before Photokina 2018 on September 26.
Sony is rumored to announce a new APS-C mirrorless camera features like a baby Sony a9. Previous rumors said that it will be called Sony a6700. Now according to latest rumors, the name of this camera will be called Sony a7000, and will be displayed at upcoming Photokina 2018 in September.
According to latest rumors, Zeiss is going to announce a new full frame compact camera just before Photokina 2018 in September. This new Zeiss full frame compact camera is rumored to have Sony tech (Sony RX1R II ?). You can see the first teaser above.
What can expect from Sony at Photokina 2018 ? Sony currently has no new camera codes registered, so we may not see any new Sony cameras (a7S III, a6700, a77 III, RX1R III) within next 1-2 months. But we may see some new FE lenses around this Photokina.
After Sony has announced the new a7 III (Adorama/B&H/Amazon) full frame mirrorless camera, now next full frame mirrorless camera from Sony should be Sony a7S III, to replace current a7S II. According to our source, Sony a7S III is rumored to be announced in the second half of 2018, around Photokina in September.