Venus Optics has announced the new Laowa 100mm f/2.8 2x Macro APO FE lens for Sony full frame mirrorless cameras at Photokina 2018.
At Photokina 2018, Tokina has shows off three new lenses, includes FiRIN 100mm f/2.8 FE AF Macro Lens for Sony full frame mirrorless cameras.
At Photokina 2018 press event, Sony announced that they will release 12 more native E-mount lenses in near future. The latest Sony E-mount lens is FE 24mm f/1.4 GM Lens (B&H Photo/Amazon/ Adorama/WEX/ParkCamera). And they will also add AI to next Sony cameras, and Eye AF to work on animals.
Update: At Photokina 2018, Sony announced they will release 12 more E-mount lenses, and AI on Sony cameras, Animal Eye AF mode.
You can watch live streaming event of Sony Photokina 2018 here.
Panasonic will soon announce two new Full Frame Mirrorless Cameras on September 25th ahead of Photokina 2018. According to rumors, Panasonic Full Frame Mirrorless Cameras will have IBIS and 4K@60p. This will the serious competitor for upcoming Sony a7S III. What Sony a7S III need to fight back is the 4K@60p, and other great video features. Previous rumors also said a7S III will have 4K@60p and HDR Video. According to latest rumors, a7S III is rumored to be announced in October, 2018, stay tuned for more info.