Sony a7 IV Officially Announced, Price $2,499 !

Sony has officially announced the new a7 IV full frame mirrorless camera today. The US price for this camera is $2,499, you can check pre-order options at B&H Photo Video/Adorama/Amazon/Wex UK/ParkCameras UK/calumetphoto DE. Release date for a7 IV is in December 2021.

Sony also announce two new flashes: HVL-F60RM II ($548 at B&H) and HVL-F46RM ($398 at B&H), both will be shipping in November, 2021.

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Watch Sony a7IV Live Announcement Now !


You can watch Sony a7 IV official announcement here. Sony a7 IV will be announced within 30 minutes. The US price for this camera will be $2,599. You can check pre-order links here: B&H Photo Video/Adorama/Amazon/Wex UK/ParkCameras UK/calumetphoto DE

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Sony FE 70-200mm f/2.8 GM OSS II Lens Announced, Price $2,799 !

Sony today has officially announced the new FE 70-200mm f/2.8 GM OSS II lens (B&H Photo Video/Adorama/Amazon). This Mark II version is built around two pairs of XD ‘Extreme Dynamic’ linear motors driving its two focus groups, rather than the mixture of linear motor and ring-type motor used in the older version. Sony promises focus is up to four times faster as a result. The US price for this lens is $2,799, you can check pre-order options at B&H Photo Video/Adorama/Amazon. The release date for this lens is in December 2021.

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Sony FE 70-200mm f/2.8 GM OSS II Lens to be Announced on October 13th

According to latest rumors on SAR, the upcoming Sony FE 70-200mm f/2.8 GM OSS II lens will be officially announced on October 13th this week, Just about one week ahead of Sony a7 IV announcement.

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Sigma 90mm f/2.8 & 24mm f/2 DG DN Contemporary Lenses Announced !

Sigma has officially announce two new FE lenses for Sony E-mount: Sigma 90mm f/2.8 DG DN Contemporary Lens and Sigma 24mm f/2 DG DN Contemporary Lens. Both lenses are prices at $639. Release date for both lenses is in late September.

Pre-order links:

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Sigma 90mm f/2.8 & 24mm f/2 DG DN Contemporary Lenses to be Announced on September 9th

The upcoming Sigma 90mm f/2.8 DG DN Contemporary lens and 24mm f/2 DG DN Contemporary lens will be officially announced on September 9th at 8 am ET. Below are specs of these two new lenses:

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Tamron 18-300mm f/3.5-6.3 Di III-A VC VXD Lens Announced, Available for Pre-order !

Tamron has officially announced the 18-300mm f/3.5-6.3 Di III-A VC VXD lens for Sony E-mount lens. The US price for this lens is $699, now available for pre-order at B&H Photo Video/Adorama. Release date is expected on September 24th next month.

Features:

  • E-Mount Lens/APS-C Format
  • 27mm-450mm (35mm Equivalent)
  • Aperture Range: f/3.5 to f/22
  • VXD Linear AF Motor
  • Maximum Magnification: 1:2
  • VC Image Stabilization
  • Weather-Sealed Construction

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