Sony FE 85mm f/1.2 GM Lens to be Announced Soon !

According to latest rumors, the upcoming Sony FE 85mm f/1.2 GM lens is being tested by Sony ambassadors. Expected official announcement in next few weeks. The US price for FE 85mm f/1.2 GM lens could be over $2,000. Sony is also expected to announce FE 24-70mm f/2.8 GM II lens in 2022. Stay tuned for more info.

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Sony a7 IV Officially Announced, Price $2,499 !

Sony has officially announced the new a7 IV full frame mirrorless camera today. The US price for this camera is $2,499, you can check pre-order options at B&H Photo Video/Adorama/Amazon/Wex UK/ParkCameras UK/calumetphoto DE. Release date for a7 IV is in December 2021.

Sony also announce two new flashes: HVL-F60RM II ($548 at B&H) and HVL-F46RM ($398 at B&H), both will be shipping in November, 2021.

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Watch Sony a7IV Live Announcement Now !


You can watch Sony a7 IV official announcement here. Sony a7 IV will be announced within 30 minutes. The US price for this camera will be $2,599. You can check pre-order links here: B&H Photo Video/Adorama/Amazon/Wex UK/ParkCameras UK/calumetphoto DE

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Sony FE 70-200mm f/2.8 GM OSS II Lens Announced, Price $2,799 !

Sony today has officially announced the new FE 70-200mm f/2.8 GM OSS II lens (B&H Photo Video/Adorama/Amazon). This Mark II version is built around two pairs of XD ‘Extreme Dynamic’ linear motors driving its two focus groups, rather than the mixture of linear motor and ring-type motor used in the older version. Sony promises focus is up to four times faster as a result. The US price for this lens is $2,799, you can check pre-order options at B&H Photo Video/Adorama/Amazon. The release date for this lens is in December 2021.

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Sony FE 70-200mm f/2.8 GM OSS II Lens to be Announced on October 13th

According to latest rumors on SAR, the upcoming Sony FE 70-200mm f/2.8 GM OSS II lens will be officially announced on October 13th this week, Just about one week ahead of Sony a7 IV announcement.

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Sony a7 IV Rumored to be Announced on October 21st

Finally, we got a rumored announcement date for the long awaited Sony a7 IV. According to SAR, the Sony a7IV is rumored to be announced on October 21st this month. And below are updated specs of Sony a7 IV:

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Sigma 90mm f/2.8 & 24mm f/2 DG DN Contemporary Lenses Announced !

Sigma has officially announce two new FE lenses for Sony E-mount: Sigma 90mm f/2.8 DG DN Contemporary Lens and Sigma 24mm f/2 DG DN Contemporary Lens. Both lenses are prices at $639. Release date for both lenses is in late September.

Pre-order links:

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Sigma 90mm f/2.8 & 24mm f/2 DG DN Contemporary Lenses to be Announced on September 9th

The upcoming Sigma 90mm f/2.8 DG DN Contemporary lens and 24mm f/2 DG DN Contemporary lens will be officially announced on September 9th at 8 am ET. Below are specs of these two new lenses:

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Tamron 18-300mm f/3.5-6.3 Di III-A VC VXD Lens Announced, Available for Pre-order !

Tamron has officially announced the 18-300mm f/3.5-6.3 Di III-A VC VXD lens for Sony E-mount lens. The US price for this lens is $699, now available for pre-order at B&H Photo Video/Adorama. Release date is expected on September 24th next month.

Features:

  • E-Mount Lens/APS-C Format
  • 27mm-450mm (35mm Equivalent)
  • Aperture Range: f/3.5 to f/22
  • VXD Linear AF Motor
  • Maximum Magnification: 1:2
  • VC Image Stabilization
  • Weather-Sealed Construction

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