Sony Interview at CP+: It is Easy to Add 4K/60p, 10-bit 4:2:2 to a7S III, But it will Also Go Beyond the Expectation !

dpreview has interviewed Sony Kenji Tanaka, VP and Senior General Manager at CP+ 2019. Kenji Tanaka said that it is easy to add 4K/60p, 10-bit 4:2:2 to Sony a7S III, but he want to create something that goes beyond the expectations of our customers. And he also said that a7S like APS-C mirrorless camera is possible.

Below are highlights of this interview:

  • Sony is also focus on APS-C mirrorless cameras now. First full-frame, then APS-C. It has been said that Sony has ignored the APS-C market, and our answer is the a6400.
  • Sony APS-C “GM” like high-end lenses is coming.
  • APS-C mirrorless cameras could be also used for professional customers. APS-C is good for both amateur and professional customers, because it’s size is close to Super 35mm, [which is a] video Image sensor format. — So the rumored high-end a7000 APS-C mirrorless camera may coming.
  • Sony a7S like APS-C mirrorless camera is possible. That is possible, I think. For example, looking at the US market, at the BlackMagic Pocket Cinema Camera, I think that’s a wonderful product for professionals. Not only for high-end amateurs. The sensor size of that camera is Micro Four Thirds, and [Sony’s] APS-C is bigger.
  • Sony cine lenses for APS-C mirrorless camera is possible.
  • It is easy to add 4K 60p, 10bit 4:2:2 to a7S III, but we need go beyond expectations. We’ve had a lot of feedback from the market, including from DPReview! The basic expectation is for things like 4K/60, 10-bit 4:2:2, and a lot of manufacturers are doing that right now, but I want to think in a different way and create something that goes beyond the expectations of our customers. It’s easy to add 4K/60, but beyond these specs, a lot of customers have other kinds of demands, and that’s what we’re researching.

You can read full interview at dpreview.

  • Everett Fitch

    It’s super frustrating how long they are taking to release the a7siii. The a7sii is a great camera but it doesn’t cut it anymore for my clients (needing better slow motion for one).

    I’ve been waiting for a long time to upgrade. Looks like I’ll have to go with the fs7ii as I do like Sony. But I was definitely waiting for the a7siii. And I can’t really wait another six months.

  • Wow. Easy? I sure could have used any one of those specs (4K 60p or 10bit or 4:2:2) on the other Sony alpha cameras I’ve bought… But, still looking forward to any surprises. How about raw over HDMI to an Atomos recorder, like the Nikon Z6/Z7? That would really be a game changer.