Above is the live stream video about upcoming product announcement in next several minutes (at 11am East Time, NYC). According to previous rumors, Sony will announce their first real PRO camera today, probably the Sony Alpha a9 high-end mirrorless camera, below are rumored specs of Sony a9:
According to CR, on the way to NAB Show 2017 next week in Las Vegas, a Sony truck carrying all of Sony gears were stolen.
Sony today has announced that they are now overtakes #2 position over Nikon in US full frame interchangeable lens camera market. This is a great news from Sony, since recently most camera companies are shrinking in some ways.
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As rumored before, Sigma is planning on release their native full frame E-mount lenses for the Sony full frame mirrorless cameras. According to recently interview with Sigma CEO Kazuto Yamaki by Imaging resource, Sigma has confirmed that they are working on new Sigma FE lenses, Kazuto Yamaki said that making a first FE lens is not easy, it need at least two years to develop it, and all new Sigma FE lenses will have brand new optical designs.
The new announced high price Zeiss Batis 135mm f/2.8 lens (Adorama & B&H Photo Video) seems not welcome for most Sony mirrorless shoots. But according to lastest review from Amateur Photographer, this lens is a very great lens from Zeiss: beautifully built, autofocuses silently and accurately, and has very effective image stabilisation, it sets an exceptionally high bar that won’t be easy to match. Amateur said that the image quality of this lens is absolutely sublime – he can’t imagine any prospective buyer being disappointed.
At CP+ Show in February in Japan, dpreview had a chance to interview with Sony senior executives, taking about the future of the a7-series, Sony’s Imaging PRO Support, the future of the A-mount SLT cameras, and Sony’s strategy for growing the 1-inch camera segment.