Sony is Developing Telephoto FE Lenses According to Interview

Sony Alpha lenses GM

Polish website Optyczne recently paid a visit to Sony Japan, and had an interview with Sony managers from Sony Japan. According to the interview, Sony currently is developing longer telephoto full frame E-mount mirrorless lenses in the near future. As rumored before, Sony may release FE 135mm lens and FE 400mm lens in 2018.

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No Sony a7III, a7SIII, a9S or New FE Lenses this Year


As we posted before, the only camera to be announced in 2017 will be Sony RX100 VI compact camera, it is likely to be announced on October 25th at PhotoPlus 2017.

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Firmware Update for FE 70-200mm GM & 100-400 GM Lenses (Improves Continuous AF Performance for Sony a9)


Sony has just released new firmware updates for the FE 70-200mm f/2.8 GM OSS Lens and FE 100-400mm f/4.5-5.6 GM OSS Lens.

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Sony RX100 VI to be Announced on October 25th ?

sony rx100 v

Sony will have a new product announcement on October 25th, at 10am ET New York time, at PhotoPlus 2017, according to leaked image from SAR. So what will be announced on that day ? According to our source, the new camera will be the long awaited Sony RX100 VI compact camera. Several weeks ago, Sony already registered the camera code “WW940439” that to be RX100 VI.

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Adobe Announced Lightroom CC and Lightroom Classic CC (Replaced Lightroom 6, no Standalone Version Now)

lightroom cc

Adobe today has officially announced the new Adobe Lightroom CC and Lightroom Classic CC. With the release of new Lightroom Classic CC, it means there will be no Lightroom 7 and no standalone version now. The old Lightroom 6 is the last standalone version of Lightroom that can be purchased outside of a Creative Cloud membership. Lightroom 6 will remain for sale for an undetermined amount of time, but will no longer be updated with camera support or bug fixes after the end of 2017.

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Rokinon AF 35mm f/1.4 FE Lens Price $799, now Available for Pre-order !

rokinon af 35mm f 1.4 fe lens

The recently announced Rokinon/Samyang AF 35mm f/1.4 FE lens now finally available for pre-order at B&H Photo Video, the US price is $799.00., much cheaper than Sony Zeiss FE 35mm f/1.4 Lens.

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$200 Off – Sony a7 II Black Friday & Cyber Monday Deals 2017


Sony has announced this year Black Friday deals for Sony gears, along with $350 off on Sony Alpha a6000 Black Friday Deals, the Sony Alpha a7 II will also get $200 off at Black Friday & Cyber Monday 2016. Deal will be live through November 20 to December 03, 2017.

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Leaked: Sony HXC-F80 Studio Camera is the Camera to be Announced at NAB NY !

sony hxc fb80 studio camera

As rumored before, Sony will announce a new camcorder/studio camera at NAB Show in New York on October, 2017. Now this studio camera seems already got leaked online. It is Sony HXC-FB80 CMOS HD Midrange Studio Camera, the replacement of HXC-FB75H.

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Confirmed: Sony to Announce an Exciting New Camera on October 18th

sony invitation

Update: This new camera is likely the Leaked Sony HXC-FB80 Studio Camera.

According to a recently Sony invitation leaked on SAR, Sony is confirmed to announce “an exciting new camera” on October 18th, at NAB Show in New York.

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Hot Deal – Sony a6500 for $1,218 at Amazon ! ($180 Off)

sony a6500 amaz

Sony USA authorized dealer Amazon US currently has a super hot deal on flagship APS-C mirrorless camera Sony Alpha a6500. The deal price is $1,217.99, $180 off than regular price at B&H & Photo. This is currently lowest price online ever from Sony USA authorized dealers.
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