According to recently rumors on SAR, Samyang is rumored to announce a new AF 135mm FE lens later this year to early next year. As leaked before, Samyang AF 35mm f/1.4 FE Lens will be announced in next several days & weeks. There are already leaked images & specs of AF 35mm f/1.4 FE lens.
Zeiss USA recently has an instant rebate on their Batis FE lenses and Loxia FE lenses. You can save up to $100 off on these FE lenses for Sony Alpha full frame mirrorless cameras.
The Rakuten Marketplace currently has a super hot promotion: Use coupon code “SAVE20” for a sitewide 20%-off sale that can be applied to any single order from any merchant in their marketplace. Includes Sony USA Authorized Dealers such as Cameta Camera, BuyDig, and Beach Camera. They also give you 5% back in points towards a future purchase. Sale will be end of September 19th, 2017. (Note: You may create a new account for 20% off, some old accounts seem not working for this coupon code)
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Sony is rumored to announce a new product tomorrow at New York time 10-11am, September 12. Currently, there is nothing leaked about what will be announced.
Chinese lens company Mitakon Zhongyi has just announced that their Creator 35mm f/2 lens and Creator 85mm f/2 lens now also available for Sony E-mount (Full frame). You can check pre-order links here.
PhotoZone recently has completed the review of new released Sony FE 12-24mm f/4 G lens (Amazon/ B&H Photo/Adorama/Amazon.de). According to PhotoZone, FE 12-24mm f/4 G lens is a very small compared to DSLR lens, such as Sigma 12-24mm f/4 Art lens, and has very good build quality indeed. Also image quality is not real impacted by low weight of this lens, PhotoZone take this lens as a highly recommended lens.
The new announced Laowa 15mm f/2 FE Zero-D lens for Sony full frame mirrorless cameras now available for pre-order at B&H Photo Video and Adorama. The US price for this lens is $849.00, will be shipping in mid of September.
Rokinon/Samyang will soon announce a new AF 35mm f/1.4 FE lens for Sony full frame mirrorless cameras. Rokinon has already announced several Autofocus FE lenses in past: AF 50mm f/1.4 FE, AF 35mm f/2.8 FE, AF 14mm f/2.8 FE lenses.
The price for Rokinon 50mm f/1.2 E-mount lens for Sony APS-C mirrorless cameras now get a big price drop, you can save $120 on this lens, the deal price is $379.00, currently lowest price online ever.
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After Sony announced FE 12-24mm f/4 G lens (Amazon/B&H/Adorama) and FE 16-35mm f/2.8 GM lens (Amazon/ B&H/Adorama) in May, 2017, there is no new Sony products announced until now. According to previous rumors, below are a list of Sony cameras and lenses to be announced in 2017 to 2018.