As we told you before, Sony is going to not announce anything for the upcoming Photokina. But to reaction with just announced Canon EOS R and Nikon Z6/Z7, Sony has just changed their mind and decided to make a new E-mount mirrorless camera announcement before Photokina 2018 on September 26.
Last Update: January 21st, 2019
Sony a7 III is one of the best selling mirrorless cameras in the world. Due to high demand of Sony a7 III, the availability of Sony a7 III is very low, it will be out of stock for weeks. Here is an in stock / availability tracker for Sony a7III camera. Take a look at Below:
Sony is rumored to announce a new APS-C mirrorless camera features like a baby Sony a9. Previous rumors said that it will be called Sony a6700. Now according to latest rumors, the name of this camera will be called Sony a7000, and will be displayed at upcoming Photokina 2018 in September.
Sony today published a press release that they has overtaken and held the No. 1 overall position in the United States full-frame interchangeable lens camera market in the first half of 2018, in both dollars and units. In early 2018, Sony released their best selling full frame mirrorless camera Sony a7 III, which is still out of stock everywhere.