As rumored before, Sony will announce a new camera in this October, 2018 before PhotoPlus EXPO. Now according to latest rumors, this camera will be a new high-end APS-C mirrorless camera. The rumored named could be a7000/a6800/a6700 or whatever else. We just temporarily call it Sony a7000.
Sony a7 III w/ 28-70mm lens kit now in stock at Adorama.com. Order now get shipped on October 3rd, 2018.
Update: At Photokina 2018, Sony announced they will release 12 more E-mount lenses, and AI on Sony cameras, Animal Eye AF mode.
You can watch live streaming event of Sony Photokina 2018 here.
Panasonic will soon announce two new Full Frame Mirrorless Cameras on September 25th ahead of Photokina 2018. According to rumors, Panasonic Full Frame Mirrorless Cameras will have IBIS and 4K@60p. This will the serious competitor for upcoming Sony a7S III. What Sony a7S III need to fight back is the 4K@60p, and other great video features. Previous rumors also said a7S III will have 4K@60p and HDR Video. According to latest rumors, a7S III is rumored to be announced in October, 2018, stay tuned for more info.
As Photokina 2018 is coming soon, Sony also launched a web page for this event on September 26 to September 29. Tomorrow, Sony will probably announce two new FE lenses: FE 24mm f/1.4 GM Lens and FE 135mm f/1.8 GM Lens. And after Photokina 2018, Sony will announce a7S III or a6700/a6800/a7000 before PhotoPlus EXPO in late October, 2018.