Super Hot – 20% Off on All Sony Cameras & Lenses at Rakuten (w/ Authorized Dealers)

rakuten 20off

The Rakuten Marketplace currently has a super hot promotion: Use coupon code “SAVE20” for a sitewide 20%-off sale that can be applied to any single order from any merchant in their marketplace. Includes Sony USA Authorized Dealers such as Cameta CameraBuyDig, and Beach Camera. They also give you 5% back in points towards a future purchase. Sale will be end of September 19th, 2017. (Note: You may create a new account for 20% off, some old accounts seem not working for this coupon code)
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Rumors Roundup: a7III, RX100 VI, Sony & Sigma FE Lenses in Late 2017, a7RIII, a7SIII, a6700 in 2018

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After Sony announced FE 12-24mm f/4 G lens (Amazon/B&H/Adorama) and FE 16-35mm f/2.8 GM lens (AmazonB&H/Adorama) in May, 2017, there is no new Sony products announced until now. According to previous rumors, below are a list of Sony cameras and lenses to be announced in 2017 to 2018.

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Sony Manager: “APS-C Market is as Important as Full Frame”

sony-a6500

According to recently Q&A with Sony’s manager Kenji Tanaka by Imaging-Resource, he said that APS-C category is very important for Sony, and Sony will never leave APS-C market, will treat as important as full frame market. Maybe new Sony APS-C cameras is coming (a77III? a6700 ?).

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Sony Registered a new Camera Code “WW173777”, a7III or new RX Compact Cameras ?

sony ww173777

Japanese website NokishitaCamera just add a new Sony camera code “WW173777”, along with previous unannounced camera code “WW620081“.

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Sony Interview at dpreview: “PRO Support is Important, A-mount is not Dead”

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At CP+ Show in February in Japan, dpreview had a chance to interview with Sony senior executives, taking about the future of the a7-series, Sony’s Imaging PRO Support, the future of the A-mount SLT cameras, and Sony’s strategy for growing the 1-inch camera segment.

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Sony Managers Interview: No Outsourcing of Best Sony Sensors to Rivals

sony-a7-series

Imaging Resource recently has made an interview with Sony managers at Sony Thailand Factory. Talking about mapping out the future of the interchangeable-lens camera, and image sensors that made by Sony. Though there is not much talk about future cameras or lenses, but we have got several ideas from this interview.

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