Bloomberg: Sony’s Full Frame Mirrorless Cameras are Winning Over the Pros
Bloomberg has published a report on the rise of Sony through its full frame mirrorless cameras and states that Sony is now winning over professional photographers.
Unlike digital single-lens reflex (DSLR) cameras, his Sony Alpha a7R III ditches the mirror-and-prism system that shows what’s coming through the lens. The Alpha’s mirrorless design lets image sensors grab light faster and stay in focus using sophisticated software. It’s potentially a tectonic shift that gives Sony a chance to break the pro-photography duopoly Canon Inc. and Nikon Corp. have enjoyed since the days of 35mm film.
At stake is a market worth $3.2 billion a year. Although it’s a niche industry with just a fraction of total camera (and smartphone) sales, Canon, Nikon and Sony benefit from the branding (and sales) boost that comes with being the main suppliers of high-end cameras and lenses for sports, news and the arts. “Sony is now in a position to try and grab more market share,” said Kazunori Ito, an analyst at Morningstar Investment Services.