First $300 Price Drop on Sony a7R IV now Available !

Sony today has officially released a new instant rebate on Sony mirrorless cameras. The new Sony a7R IV now get $300 price drop for the first time at B&H Photo Video/Amazon/Adorama.

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Tamron Teases a New Zoom E-mount Lens

After Tamron officially released the 70-180mm f/2.8 Di III VXD lens (Amazon/B&H Photo Video/Adorama), now Tamron China on Weibo teases a new E-mount zoom lens today. It seems that this lens will be a all-in-one zoom lens for Sony E-mount, probably a 28-300mm lens or 18-300mm lens. Official announcement is expected in next few weeks. Stay tuned for more info.

Sony ZV-1 Officially Announced, Price $799 !

Sony has officially announced the new ZV-1, which it calls a content creator camera. It’s built around a 1″-type 20MP stacked CMOS sensor and the 24-70mm equiv. F1.8-2.8 lens from the RX100 III, IV and VA, but it uses a fully articulating touchscreen and reworked ergonomics to allow for selfie-style operation. In essence, the ZV-1 gives you the hardware of an RX100 VA redesigned to make vlogging and facing-the-camera shooting easier.

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Samyang Announced Updated Version of MF 85mm f/1.4 & MF 14mm f/2.8 Lenses

Samyang today has officially announced two new lenses for Sony E-mount. They are updated version of MF 85mm f/1.4 lens and MF 14mm f/2.8 lens. These two lenses will be available for pre-order soon at B&H Photo Video/Adorama.

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