Zeiss Batis 40mm f/2 CF Lens Price $1,299, to be Announced on Sep 27, Shipping in October

The new Zeiss Batis 40mm f/2 CF lens for Sony full frame mirrorless camera will be announced on September 27th, And shipping date is in October, 2018. The US price for this lens is rumored to be $1,299.00.

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Sony a7 III Body now Back In Stock at Adorama !

The Sony a7 III body now finally in stock and shipping at Adorama Camera. Order ASAP before sold out again, and Adorama Orders submitted to us during the Sukkos Holiday (Sunday Sept. 23th after 12:30PM thru Tuesday, Oct. 2nd) will be shipped Wednesday, Oct. 3rd.

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Sony FE 24mm f/1.4 GM Lens now Already Available for Pre-order at Amazon !

Update: Page has been removed.

Hot ! The new announced Sony FE 24mm f/1.4 GM lens now already available for pre-order at Amazon US. The US price for this lens is $1,399, shipping in October, 2018.

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Sony Announced FE 24mm f/1.4 GM Lens (Price:$1,398, Lightest in its Class)

Sony has officially announced the new FE 24mm f/1.4 GM Lens. Despite that fast maximum aperture, Sony has created a remarkably small and light lens compared to its peers, with a weight of just 445 grams (15.7 ounces). Compare that to the Sigma 24mm F1.4 Art shown below, which is 50% heavier and considerably more bulky, albeit cheaper. The US price for this lens is $1,398, check pre-order option at B&H Photo Video/Amazon/Adorama/ParkCamera.

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Sony Launched Photokina 2018 Site

As Photokina 2018 is coming soon, Sony also launched a web page for this event on September 26 to September 29. Tomorrow, Sony will probably announce two new FE lenses: FE 24mm f/1.4 GM Lens and FE 135mm f/1.8 GM Lens. And after Photokina 2018, Sony will announce a7S III or a6700/a6800/a7000 before PhotoPlus EXPO in late October, 2018.

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Voigtlander Color-Skopar 21mm f/3.5 Aspherical E-mount Lens Announced !

Voigtlander has just officially announced the new Color-Skopar 21mm f/3.5 Aspherical E-mount lens today. The Japanese price for this lens is 85,000 JPY, release date in October, 2018. US price hasn’t announced yet, stay tuned.

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Breaking ! Sigma to Announce 5 Lenses Soon ! (28mm f/1.4 Art, 40mm f/1.4 Art, 70-200mm f/2.8, 60-600mm, 56mm f/1.4 DC Lenses)

Sigma will soon announce five new lenses at the upcoming Photokina 2018. They are Sigma 28mm f/1.4 DG HSM | Art Lens, Sigma 40mm f/1.4 DG HSM | Art Lens, Sigma 70-200 mm f/2.8 DG OS HSM | Sports Lens, Sigma 60-600mm f/4.5-6.3 DG OS HSM | Sports Lens, Sigma 56mm f/1.4 DC DN | Contemporary Lens. Currently, there is no info whether these lenses will be available for Sony FE mount, stay tuned. Below are first images of these lenses:

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