Sony a7 III Now Finally In Stock at B&H Photo/Adorama !

After about 4 months waiting, the Sony a7 III full frame mirrorless camera now finally in stock at B&H Photo Video and Adorama. a7 III is currently the best selling full frame mirrorless camera in the world.

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Sony FE 24mm f/1.4 GM Lens to be Announced at Photokina 2018, FE 135mm GM Lens Coming in 2019

The Sigma 24mm f/1.4 Art FE Lens

According to latest rumors, next Sony FE lens will be Sony FE 24mm f/1.4 GM lens, to be announced around Photokina 2018 in September.

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Competitor News: Here is the First Video Teaser of Nikon Full Frame Mirrorless Camera !

Nikon today has released a video teaser of upcoming Nikon full frame mirrorless camera. According to the camera in the video, it has similar design as current Sony a7 series.

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SLR Magic Announced 25mm T1.5, 35mm T1.3, 50mm T1.2, 75mm T1.5 MicroPrime Cine Lenses

SLR Magic today officially announced a series of new MicroPrime Cine lenses for Sony E-mount: 25mm T1.535mm T1.350mm T1.2, and 75mm T1.5. Suitable for 4K origination, each lens in the MicroPrime Cine series features similar size and weight with consistent lens gear positions for rapid lens changes and easier re-balancing when changing lenses on a gimbal. US price for these lenses are for $799.

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