Up to $1,000 Off Sony Instant Savings Ending Tonight

According to B&H Photo Video, the new instant rebates for Sony cameras and lenses are set to expired tonight midnight.

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Update: Tokina FiRIN 100mm f/2.8 FE Macro Lens Price $599.00

The upcoming Tokina FiRIN 100mm f/2.8 FE Macro lens now already announced. The US price for this lens is $599.00, you can check pre-order options at B&H Photo Video & Adorama.
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Mitakon Zhongyi Speedmaster 50mm f/0.95 Mark III FE Lens Announced, Price $799 !

The new Zhongyi Mitakon Speedmaster 50mm f/0.95 Mark III lens for Sony full frame E-mount now officially announced. This is fastest 50mm Sony FE lens. The US price for this lens is $799, you can check pre-order options at B&H Photo Video/Adorama.

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Confirmed: Zeiss “Ventum” Industrial Lenses are E-mount Lenses

Nokishita Camera has confirmed that upcoming Zeiss “Ventum” industrial lenses are E-mount lenses. The Zeiss “Ventum” lenses are for aerial applications, with Splash-water and dust-resistant lens housing.
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Video Tests of Sony a7 III & a7R III with Firmware 3.0

The firmware update version 3.0 for a7R III (Adorama/B&H /Amazon) and a7 III (Amazon/B&H Photo/Adorama) full-frame mirrorless cameras now already released, bringing enhanced real-time Eye AF functionality as well as an Eye AF mode designed specifically for animals. Here are first roundup video tests of a7 III & a7R III with firmware version 3.0.
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Tokina FiRIN 100mm f/2.8 FE Macro Lens will be Released on April 26th

The Tokina FiRIN 100mm f/2.8 FE Macro Lens was first shown up at last year’s Photokina. Now according to latest rumors, this lens will be available for pre-order soon, the release date for this lens is on April 26th, 2019. Note: Tokina removed “AF” feature on this lens now.

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$1,000 Off on Sony a9, $400 Off on a7 II, Up to $200 Off on Lenses New Sony Instant Saving now Live !

Sony USA has released a new instant savings on Sony cameras and lenses. You can get up to $1,000 off on selected Sony cameras and lenses. See the details below:
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First Images of Yongnuo E 50mm f/1.8 AF Lens and FE 50mm f/1.8 AF Lens

Yongnuo FE 50mm f/1.8 AF Lens

Here are first images of Yongnuo E 50mm f/1.8 AF APS-C mirrorless lens and Yongnuo FE 50mm f/1.8 AF full frame mirrorless lens.

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Sony a7 III & a7R III Firmware Version 3.0 now Released !

As rumored before, Sony released firmware version 3.0 for its a7R III (Amazon/Adorama/B&H Photo Video) and a7 III (Amazon/B&H Photo/Adorama) full-frame mirrorless cameras, bringing enhanced real-time Eye AF functionality as well as an Eye AF mode designed specifically for animals. Firmware update 3.0 is available to download now on Sony’s website via the Sony a7R III support page and the Sony a7 III support page.
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