Sony FX3 Got $200 Price Drop for the First Time !

Three years after its initial release, the Sony FX3 has received its first significant price reduction in the US. The FX3, which was announced on February 23, 2021, is now available with a $200 discount at major retailers such as Amazon, B&H Photo, and Adorama.

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Sony Announces Firmware Updates for a1, a9 III, a7S III and a7 IV

Sony has released significant firmware updates for four of its full-frame cameras: the a1, a7S III, a7 IV, and a9 III. These updates bring the cameras up to the latest standards, add new features, and introduce C2PA authenticity verification capabilities.

The a1 receives the most extensive update with firmware v2.00, including lens breathing compensation, an option to keep the EVF on regardless of LCD position, relay playback across multiple media, Timecode Sync, and FTP options with SFTP support. The a7S III‘s firmware v3.00 adds similar features, along with the ability to close the mechanical shutter when the camera is off and transfer Raw files to smartphones. It also enables DCI 4K 24p shooting with a separate license.

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Sony ZV-E10 II and Sony a6900 Rumored Specs

Sony ZV-E10

The upcoming Sony ZV-E10 II will be announced in next few weeks. According to latest rumors from weibo, a new rumored specs list of Sony ZV-E10 II now available online, along with rumored flagship APS-C mirrorless camera Sony a6900. Take a look at below:
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Sony WW293541 Registered in China (ZV-E10 II or FX3 II ?)

Sony has just registered a new camera code in China “WW293541”. It has 5.1GHz/2.4GHz wireless network & Bluetooth support. According to rumors, this new camera could be long awaited Sony ZV-E10 II or FX3 II. Stay tuned for more info.

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Sony a1 and a7S III Firmware Update to be Released on March 27/28 ?

According to latest rumors from SAR, the long awaited major firmware updates for Sony a1 and a7S III will be released on March 27 or March 28 this week.

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Sony May Introduce 4K 240fps Video in Upcoming FX3 II & a7S IV

A new technical document released by Sony in November 2023 has fanned speculation that the company’s next generation of video-focused mirrorless cameras will offer unprecedented 4K recording at 240 frames per second.

The document, which details the latest XAVC codec specifications, lists bitrate requirements for both 8K 120fps and 4K 240fps video modes. Notably, it states that 4K 240fps would require around 480 Mbps at 4:2:0 color sampling or 800 Mbps at 4:2:2 color sampling.

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Sony to Announce 4 New E-mount Lenses Before Summer

According to latest rumors, Sony is planning to announce four new E-mount lenses in this Spring to early Summer. Below are four new lenses to be announced soon:
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Best Lenses for Sony a7 IV

The Sony a7 IV (B&H/Adorama/Amazon) is Sony’s best selling full frame mirrorless camera released in late 2021. Sony a7 IV is a great camera for most photographers. To take photo or video with Sony a74, you need a lens for it. Looking for recommended lenses for Sony a7IV ? We have tested and reviewed latest lenses, and below are top recommended ones for Sony a7 IV:

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